Sandwanderung – A Unified Brand Identity for the East Frisian Islands

At the core of the concept lies a generative logo that responds to real-time data, visually reflecting the parameters of tide levels, wave length and intervals, and wind direction. Inspired by the natural movement of sediment migration shaped by tides, storms, and waves, the design captures the dynamic essence of the islands’ landscape.

Sandwanderung is a branding concept that unites the East Frisian Islands under a shared identity while allowing each island to maintain its own voice and individuality. The goal was to create a cohesive presence across all digital channels and strengthen the region’s visibility through a flexible and modern design system.

The result is a clear and timeless visual identity enriched by dynamic add-ons that bring depth and adaptability, giving the East Frisian Islands a unified yet evolving brand presence.