FURE – The Future of Reading Conference

FURE (The Future of Reading Design Conference) explores the changing relationship between reading, design, and technology. It raises questions about the role of print in a digital age, new possibilities for digital reading, and how our reading habits evolve alongside other cultural practices.

The visual identity is built around a variable logo concept that adapts to each year’s themes and speakers. This edition focused on digital end media for reading, reflected through a design concept contrasting pixels and typography. The letters “F” and “R” serve as a flexible canvas for creativity, visually interpreting the spirit and focus of each conference.

A special feature of this year’s design are the Augmented Reality posters, which use image recognition and visualization through Instagram filters, eliminating the need for any additional app downloads.