Kiveli – A Sustainable Sub-Brand for BabyOne

Kiveli is a children’s product sub-brand of BabyOne, defined by values of security, trust, and responsibility. With durable and thoughtful products, the brand positions itself as a long-term companion for parents and their children. Its philosophy is rooted in the belief that sustainability should not be a privilege, but a natural commitment to preserving the earth for future generations and ensuring a safe and hopeful future.

Kiveli is characterized by a carefully planned supply chain and precise material management, ensuring transparency, durability, and genuine responsibility throughout every stage of production. In addition, the Revive Second Life deposit system extends the product lifecycle, promoting reuse and circular sustainability within the brand ecosystem.

The visual identity draws inspiration from Greek healing traditions and herbal symbolism, expressing care, balance, and renewal. At its center stands the Kokoon logo, symbolizing protection and stability, while the gentle wordmark adds warmth and emotional connection. Together, they form a visual language that feels nurturing, grounded, and enduring.